Retailers are looking for ways to ride out the storm and mitigate the impact on their businesses. Cutting costs, innovating in-store to facilitate safe shopping experience (use of masks, social distancing) and driving eCommerce sales as much as possible. 

Many retailers are turning to social media, not only to build and maintain digital connections with consumers but also to proactively address concerns and coax shoppers back to physical and online stores.

Edelman’s Trust Barometer 2020 found that 84% of people expect brands to use social media channels to facilitate a sense of community and offer support to people. How can social media help protect and strengthen customer relationships, both in response to immediate short-term needs and for long-term brand building?

Join us to learn how to us social media to align with customers expectations online and in-store, rebuild trust by finding the right platform to engage with them and humanise your marketing with trusted content from your community.